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Geographic Radio Signal Coverage Survey
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During
2006-2007, Equal Access Nepal conducted a national survey of +50 FM
transmitters to determine the geographic coverage of these radio
stations which was plotted as a scientific coverage map of the radio
signals transmitted by that radio station. For general broadcasters,
knowing the geographic reach of their station allowed them to know with
accuracy where their programs can be heard on terrestrial radio and
identify these areas for the better use of information dissemination.
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Most
of the maps provided in this site are in low resolution format and can
be made available on written request to Equal Access Nepal.
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For
technical background, methodology, reports and radio maps, please click here.
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Broadcast Audience Survey (BAS) Reports
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Audience
Survey was another major component of the Broadcast Audience Survey
conducted by Equal Access Nepal in two phases (Jun-Jul 2006 &
Feb-Mar 2007).
The
other components will provide a detailed picture of the geographic
reach and general population and demographic information for people
able to listen to the radio. But other details will still be unknown -
how many are actually listening? Which stations and programs are they
listening to? What are their listening preferences in terms of time and
program type?, and so on.
The
audience penetration survey attempts to address these issues. Using a
survey sample of 4,000+ respondents across 55+ districts, a detailed
data about listening behaviors and radio penetration amongst those
surveyed has been established.
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Detailed report, charts and information on
audience survey is available here.
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Other Media Reports
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There
has been a number of radio surveys carried out in Nepal, the first one
being the
nationwide study of radio listener ship conducted by New Era, a
consultancy firm, in 1974. Since then, there has been few such surveys
focused on broadcasting sector of Nepal. Regular surveys are also
conducted by various research firms such as Nielsen which concentrates
on urban areas and determines the monthly pattern of various media in
Nepal.
Most
of the reports of these surveys are available as downloadable files
from their respective sites, the links of which are provided here.
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Click here to go to the
links page for viewing or downloading the reports.
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